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Your mindset controls your confidence. Step out of your comfort zone.
Have you ever tried swimming backstroke while balancing a cup full of water on your forehead? I hadn’t. Until recently. When our Master's swim coach introduced the challenge, my first thought was immediate: I’m so going to mess this up. I hadn’t tried it yet. I hadn’t failed. But my mind had already decided the outcome. And still, I tried. After a try or two, I swam the entire length without any problem. The cup stayed put. The real challenge wasn’t physical. It was mental. T
Ayelet Shrem
Jan 252 min read


The Hidden Cost of Task-Switching: Why Focus Is a Leadership Issue, and How Coaching Helps
The hidden cost of constant switching Research in cognitive psychology and neuroscience shows that frequent task-switching, moving rapidly from one context to another, comes with a real cost. While it may feel efficient to jump from meeting to email to message to decision, the brain doesn’t actually reset that quickly. One of the most cited findings in this space comes from researcher Sophie Leroy , who introduced the concept of attention residue . Her studies show that when
Ayelet Shrem
Jan 182 min read


Transitions in the Workplace: Why Leadership Coaching and Executive Coaching Focus on What Happens In Between
🛞 Transition. My Big Ones. 📌 Countries – 5 moves (6 different countries lived in overall) 📌 Houses I lived in – 16 (not including other short stays) 📌 Jobs – 13 (not including jobs before the age of 25, such as summer camp guide, babysitting, pizza place, 4–5 restaurants, 2 catering jobs, movie theatre, newspaper, and others) 📌 Education programs/institutions – 6 (I think, maybe more) 📌 Personal life changes – one marriage, two kids And then, the daily ones. 📆 From one
Ayelet Shrem
Jan 172 min read


Coaching to Challenge Biases and Uncover Hidden Assumptions
Coaching provides a space to challenge ingrained assumptions and move beyond unconscious biases. I’m a big fan of research. I believe that staying up to date and understanding where the world is going and what drives people is a must in my line of work. Research, articles, blogs, videos, webinars, you name it. But. Although research is a wonderful tool to dig deep and support notions with data, it also suggests new realities that, quickly enough, become new fixated truths tha
Ayelet Shrem
Jan 63 min read


Narrative Coaching: Re-shape Your Mindset and Personal Development Through Language
How coaching uses language to influence mindset and support personal development. The words you use to describe your life are not just descriptions. They shape how you see yourself, your choices, and what you believe is possible. In coaching, this is referred to as working with perception. Not changing facts. Changing the meaning you give them. This matters more than most people realize. Research in cognitive psychology shows that language directly influences our mindset. Dr.
Ayelet Shrem
Jan 62 min read


The One Non-Negotiable That Keeps Me Clear-Minded
Career Coaching, Clarity, and Better Decision Making I train five times a week. I have done so for more than twenty-five years. But this isn’t just about muscles, or fitness. It’s about thinking. It’s about clarity , reflection , and decision making . Training is the one thing I never give up. Not when I’m busy. Not when I travel. Not when I became a parent. It’s the place where my thoughts can settle without pressure. Where I hear my own thinking instead of getting pulled
Ayelet Shrem
Jan 33 min read


Self-Awareness in Leadership: How Coaching Helps You Lead from How You’re Wired
I used to think that being a professional meant I had to perform the same way as everyone else. Late nights, early mornings, busy schedules—just push through. That’s what everyone does, right? But over time, I realized something important: I am a morning person. And I am the only one in my household who functions best that way. At work, most of us ignore these natural patterns. We schedule meetings when we’re drained, make big decisions when our minds are foggy, and wonder wh
Ayelet Shrem
Jan 32 min read


Emotions Aren't Soft: Career Decision-Making & Leadership Development Guide
Emotions Aren't soft, And they are not to be observed as “good” or “bad”. 📢 They are flag posts that point out to what you care deeply about and what you need. Emotions are information. Neglecting to tune in means you are neglecting to make informed decisions. Researchers like Bechara and Damasio proposed that our emotional/bodily (“somatic”) signals play a Crucial Guiding Role in decision-making, especially in complex, real-life decisions where the outcomes are uncertain (
Ayelet Shrem
Jan 11 min read
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